Semiotics: the scientific study of a semi truck aka 16 wheeler aka big rig
......okay just kidding.
Semiotics: the study of signs, the production of meaning. Knowing, then, becomes a system of relations; and thus semiotics becomes a means to help us identify the nature of relationships. What sparks relationships and what constitutes meaning in terms of signs results in our knowledge.
In other words semiotics is how your brain perceives an object/image and how your brain interprets what this object/image means.
In class on Friday we started off the lecture with us being asked to draw an "eye/I", naturally most of us drew an actual detailed eyeball with lashes, pupil, iris, and other details. Our instructor then drew a dot on the chalk board and told us that according to semiotics this was a much better option for the representation of an "eye/I".
After the lecture I learned and was able to grasp the idea of semiotics. The idea of simplifying signs to convey a simple meaning. I do enjoy the idea of this because it involves me taking less of my time to make 'fine art' detailed work! And it is a great way to get your point across in graphic arts.
Good, remember that semiotics and graphic reduction are two separate things. Semiotics has all to do with how and why things mean what they do. Graphic Reduction is all about making simpler images that are quicker and easier to read those signs.
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